3M Scotch



Scotch logo
Scotch logo
Name: "Scotch Cellulose Tape"

Category: Home - Office - School

Subcategory: Stationery

Inventor: Richard Gurley Drew

Producer: 3M Company (Minnesota Mining & Manufacturing Co., founded in 1902)

Production start: September 8, 1930 - St. Paul, Minnesota, USA

Richard G. Drew
Richard Gurley Drew
St. Paul, Jun. 22, 1899 -
St. Barbara, Dec. 14, 1980,
the inventor of
the Scotch Tape
Features: In 1923, Richard Gurley Drew working for 3M invented masking tape, a paper-based tape with a mildly sticky adhesive. In 1925 this became the Scotch brand masking tape. In 1930, Drew developed a transparent tape based on cellophane, called Scotch Tape.

Interesting facts: According to corporate legend, the brand name "Scotch tape" was coined when a prototype batch of Drew's tape received an adhesive coating only along its edges. This proved insufficient, prompting one irked painter to complain to his 3M sales rep about the company's "stingy Scotch bosses." Company executives seized upon the word "Scotch" because they hoped it would suggest that 3M tape was an economical product.

Property: 3M

Product website: http://www.scotchbrand.com

Scotch packaging 1930
Scotch Cellulose Tape packaging (1930)

Scotch dispenser
The first Scotch tape dispenser (1932). It's made from cast iron and weighs almost 7 pounds.

Scotch packaging late 1930s
Scotch Cellulose Tape packaging (late 1930s)

Scotch metal snail dispenser 1939
Scotch metal snail dispenser
Scotch "snail" handheld tape dispenser (1939). The first version was made from stamped sheet metal, a plastic model (below) was added one year later.
Scotch snail dispenser

Scotch tape Patent
Figure from Patent granted to Richard Gurley Drew (April 3, 1934)

Scotch advertising 1940
Scotch Cellulose Tape advertisement (1940)

Scotch advertising 1941
Scotch Cellulose Tape advertisement (1941)

Scotch advertising 1944
Scotch Cellulose Tape advertisement (1944)

Scotch advertising 1946
Scotch Cellulose Tape advertisement (1946)

Scotch Brand evolution
Scotch Brand through the years

Mickey Mouse (comics)



Mickey Mouse 1930
Mickey Mouse
from the first
comic strip (1930)
Strip title: "Mickey Mouse"

Category: Comics

Genres: Adventure, Gag-a-day, Humor

Authors:
--- Walt Disney (story)
--- Ub Iwerks (character design)
--- Win Smith (art, 1930)
--- Floyd Gottfredson (art, May 5, 1930 - Nov. 15, 1975)

Country of origin: USA

First format: Daily strip on newspapers

First issue: January 13, 1930 - USA

First editor: King Features Syndicate

Cast:
--- Mickey Mouse, first appearance in comic strips on January 13, 1930. Cute anthropomorphic male mouse, originally Mickey Mouse was characterized as a mischievous antihero. He usually wore (red) shorts with two white buttons, large (yellow) shoes, and white gloves. "Mortimer Mouse" had been Disney's very first name for the character before his wife, Lillian, convinced him to change it.
--- Minnie Mouse, first appearance in comic strips on January 18, 1930. Cute anthropomorphic female mouse, Mickey's girlfriend Minnie Mouse originally had a playful, musical and flirtatious personality, marked by her long lashes. Her pre-1940s look consisted of a short flapper girl dress, shoes with oversized high heeled pumps, flowered bowler hat, and white gloves. The comic strip story "The Gleam", published January 19 - May 2, 1942 by Merrill De Maris and Floyd Gottfredson, reveals her full name as "Minerva Mouse"; although this is seldom used.

Plot: Mickey Mouse wants to learn to fly like Charles Lindbergh, who made the first transatlantic flight on May 20-21, 1927 (33h29 in the air). Playing with an airplane of his own creation, Mickey lands on an island where he encounters wild animals and angry natives who thwart his every attempt to find food.

Features: Mickey Mouse first appeared in comics after he had appeared in 15 commercially successful animated shorts and was easily recognized by the public. The strips first released between January 13, 1930 and March 31, 1930, has been occasionally reprinted in comic book form under the collective title "Lost on a Desert Island". The first part featured a loose adaptation of "Plane Crazy", an animated short film directed by Walt Disney and Ub Iwerks, released on March 17, 1929; several gags in the story were also taken from other early Disney shorts.

Interesting facts: Progressively, Disney comics have seen a decline of popularity in their country of origin. In January 1990 the Disney comic strip department closed. In the rest of the world comic publications continue with new stories and reprints, especially in Europe.

Quote (Walt Disney): «Girls bored me - they still do. I love Mickey Mouse more than any woman I've ever known».

Property: King Features Syndicate - Walt Disney Productions

Reference website: http://www.disneyinternational.com

Mickey Mouse comic strips launch advertising
Mickey Mouse comic strips, launch advertising on newspapers (January 1930). Note in the New York "Daily Mirror" Mickey's five-fingered right hand (unknown artist).

Mickey Mouse, the first comic strip
Mickey Mouse, the first comic strip (January 13, 1930)

Mickey Mouse, the first appearance
Mickey Mouse, first appearance in comics (January 13, 1930)

Minnie Mouse, the first comic strip
Minnie Mouse, first appearance in the comics
Minnie Mouse, first appearance in comics (January 18, 1930)

Mickey Mouse Series 1
Cover to "Mickey Mouse Series 1" (1931), art by Floyd Gottfredson for David McKay Co.

French Albums Mickey 1
Cover to French "Albums Mickey 1" (1931, artist unknown), collecting "Lost on a Desert Island"

Topolino 1937
Cover to Italian "Albo D'Oro" (May 15, 1937), illustrating "Topolino nell'isola misteriosa" ("Lost on a Desert Island"). Art by Michele Rubino.

Walt Disney and Ub Iwerks
The creators of Mickey Mouse. From left: Walter Elias "Walt" Disney (Hermosa, Dec. 5, 1901 – Burbank, Dec. 15, 1966): business magnate, cartoonist, animator, voice actor, film producer. 
Ub Iwerks (Kansas City, Mar. 24, 1901 - Burbank, Jul. 7, 1971): animator, cartoonist, character designer, inventor and special effects technician.

Topolino 1937
Mickey Mouse celebrates his 90th Birthday in Italy (weekly No. 3286, Nov. 14, 2018)